McCafé Premium Roast coffee is made from only high quality 100% Arabica beans roasted slightly darker than medium to yield a perfectly balanced full bodied flavour and a rich, fragrant aroma. This signature blend includes strictly hard beans grown at high altitudes and in favourable climate conditions to allow more time for the flavour to develop. McCafé's beans are fire-roasted the traditional way by master craftsmen, and taste tested to ensure that rich, smooth, delicious taste you love, every time.